New Tourism ーOsakaー | Airbnb
Discover New Tourism in Osaka
Vibrant Osaka is known for its bright neon lights, giant billboards and, of course, its food. The 'kitchen of the nation' is famous for its street food, like kushikatsu (skewered pork cutlets) and konamono (flour-based comfort foods). But that's not the whole story – while you can still enjoy the better known sides of Osaka, the port city is energetically reinventing itself once more ahead of Expo 2025 Osaka. We’ve put together this guide to help you explore Osaka’s most exciting trends on your next trip.
What is New Tourism?
In recent years, new styles of tourism have developed all around the world. There’s the rise of the ‘workcation’, the desire for more sustainable travel, as well as the growth of home sharing. More than ever, we want to go off the beaten path when we travel, and get to know local culture as it really is. In Osaka, New Tourism looks like local traditions and culture reinvented by innovative entrepreneurs – café owners, artisans and sustainability pioneers.
What is New Tourism?
In recent years, new styles of tourism have developed all around the world. There’s the rise of the ‘workcation’, the desire for more sustainable travel, as well as the growth of home sharing. More than ever, we want to go off the beaten path when we travel, and get to know local culture as it really is. In Osaka, New Tourism looks like local traditions and culture reinvented by innovative entrepreneurs – café owners, artisans and sustainability pioneers.
Osaka's ‘New Tourism’ trends
Heritage high street × Virtual reality
Meet the man who’s spent his career preserving the history of Namba’s shops, while creating a viable future for the shopkeepers.
Konamono street food × Diversity
Discover konamono (flour-based dishes) in the famous Namba district, updated with a healthy, inclusive twist to suit all tastes.
Second-hand clothing x Stories
Learn about the fashion boutique that’s helping share the personal story behind each piece of second-hand clothing they sell.
Town factories x Upcycling
Be inspired by the young couple in Kujo reinventing the family metal factory by creating a beautiful workplace and repurposing scrap to make unique items.
Read New Tourism magazine
Discover Osaka’s trends and hidden gems through the stories of locals who are redefining what it means to welcome tourists.
Namba
Namba is known as one of Osaka’s most vibrant districts, famous for being a hub for shopping, street food and entertainment. Today this trendsetting area is reinventing itself once more.
West Downtown
West Downtown is located to the west of buzzing Namba and extends north to Kyomachibori, where you will find the lush greenery of Utsubo Park. This area is loved by locals for its characterful alleyways and vibrant small businesses.
Osaka sightseeing tips
Follow the example of those at the center of Osaka's new tourism and ensure our visit has a positive impact on Osaka's society, economy, community, and environment.
選購紀念品
支持當地的人氣商店街，結識一眾友善的商戶。
入住私人旅居
入住日式旅居，以當地人的角度體驗生活，親身感受大阪日常。
選購獨一無二的古着
入手心水古着之餘，更可身體力行支持可持續時裝。
無車出行，暢遊難波
使用共享單車服務，亦可攜帶自家單車乘搭火車和巴士，以環保方式暢遊當地。
Airbnb與大阪市商店街協會攜手推出之合作計劃
大阪市商店街協會於1941年成立，宗旨是促進當地經濟，穩定市民的日常消費。協會現時已發展成日本最主要的商會組織之一，致力推動購物區發展及改善商戶的營商情況。